The television programs in which ads are embedded influence a viewer's mood state.An ad campaign may be directed toward consumers or to businesses.67 Controversy exists on the effectiveness of subliminal advertising (see mind control and the pervasiveness of mass messages ( propaganda ).

Berlin, Germany: Walter deGruyter GmbH."Gender-Differentiated Production Features in Toy Commercials".

Adjectives/noun advertisement a car/holiday/shampoo etc advertisement a glossy magazine full of car advertisements a job advertisement Jo was reading the job advertisements in the newspaper.For instance the brochure has a beautiful design.6 Internationally, the largest big four advertising-agency groups are Interpublic, Omnicom, Publicis, and WPP.